A resource to inspire, inform and empower parents.

Sponsor Media Kit

Sponsor a Breastfeeder | The Badass Breastfeeder

(For podcast sponsorship information click here)

Sponsor Media Kit for Thebadassbreastfeeder.com

For more information:

Email Abby

Our office hours are Monday-Friday, 9:00 AM – 5:00 PM CST.

About Me

abby 02

I’m a writer, public speaker, activist, wife and mother of 2 who lives in Chicago, IL. Before having my kids I worked as a social worker for 14 years with teens in the child welfare system. I have always been compelled to advocate for the rights of children and have first-hand experience with how vital gentle parenting is for future generations.

– Abby Theuring, MSW

Photo by Ash Luna at 4th Trimester Bodies Project 

My appearance on Chicago’s WGN-TV

Overview of thebadassbreastfeeder.com

The blog covers topics such as:

  • breastfeeding
  • nursing in public
  • “extended” breastfeeding
  • attachment parenting

The blog encourages moms and dads to trust their parenting instincts and helps parents develop the confidence in their parenting styles to make important decisions for their families. It’s also the personal story of one family’s struggles through the ups and downs of raising children. Unlike many parenting blogs, it paints an honest, authentic picture of the stressful and challenging moments that come along with positive parenting. The Badass Breastfeeder is a global community of moms and dads who share their experiences so that we know we are not alone. The mission is grounded in the conviction that the foundation of civilization is mothers nurturing their children. The simple act of seeing mothers breastfeeding promotes a gentler and more connected approach to parenting.

Audience & Demographics

Thebadassbreastfeeder.com has seen traffic grow considerably since its launch in March 2012.

Audience Metrics:

The following information describes the size and scale of thebadassbreastfeeeder.com‘s audience.

Average Monthly Users 2014Average Monthly Pageviews 2014

66,674 126,241

Social Media Metrics:

Here is a breakdown of thebadassbreastfeeeder.com‘s presence on major social media platforms.

Facebook Fans  Instagram Followers

321,000+ 108,000+
1,035+ 6,000+
YouTube Subscribers Twitter Followers


Here is a breakdown of the demographics of thebadassbreastfeeder.com‘s audience.

Age (Women Only)
18-24 20%
25-34 56%
35-44 15%
45-54 2%
55-64 1%
65+ 1%
Female 95%
Male 5%
Education (Women Only)
High School 20%
College 70%
Graduate School 10%

The above traffic and demographic information was sourced via Facebook & Google Analytics on February 8th, 2015.

Sponsorship Opportunities

Thebadassbreastfeeder.com offers numerous advertising opportunities for advertisers to reach this valuable, targeted audience.

Advertising Opportunities

Abby cannot guarantee brand exclusivity. Exclusivity granted on a case by case basis. WHO Code compliant companies only.
For pricing & additional information please send an e-mail to [email protected]

Option 1 Option 2 Option 3
Sidebar Ad (300 X 300) top X
Sidebar Ad (150 X 150) middle X
Sidebar Ad (150 X 150) bottom X
Facebook Tags 2 /month 1/month Quarterly
Sponsored Blog Post / Review 2/year Sponsorship rates Sponsorship rates
Sponsor sales and events shared X
Giveaway 2/year 1/year Sponsorship rates
Facebook Chat* 2/year Sponsorship rates
Guest Blog Post for your site 2/year
Interact on page with business page X X
10% Discount for 1 year contract X X

* – Experts for chats paid by sponsor

Other Opportunities

In addition to on-page advertising, thebadassbreastfeeder.com also offers the following:

  • Freelance writing
  • Giveaways
  • Keynote speeches
  • Product Reviews

Press and Media Appearances

Television Appearance

Podcast interviews

On-line interviews

Published articles


Print Magazines

  • Written for The Natural Parent Magazine
  • Written for Babies and Breastfeeding

Current & Previous Sponsors

  • Latched Mama
  • Lillebaby
  • Motherlove Herbal Company
  • MommyCon
  • Rumina
  • NuRoo
  • Baby Bee Hummingbirds
  • Clek
  • Diono
  • The Dairy Fairy
  • Udderly Hot Mama
  • Bravado
  • Whisbear
  • Leche Libre
  • Primal Pit Paste
  • Chew Choos
  • gDiapers
  • Milkies
  • Earth Mama Angel Baby
  • Ardo
  • Chompy Chic Chewlery
  • Tiny Bubbles Photography
  • Momzelle
  • Sarah Wells Breast Pump Bags
  • Birth Without Fear
  • Joovy
  • Milkin’ Cookies
  • Boob and Baby
  • Aeroflow Breastpumps
  • Sleepod
  • Crane
  • Vida Leche Amor
  • Pumpables
  • Lansinoh
  • Milky Mama
  • Colson and Joe
  • Badass Cookie
  • Nurse Me Mama
  • The Nanas Book
  • Fairhaven Health
  • Oat Mama


Thank you for being such an encouragement to me. I NIP’d last night at a restaurant with no cover for the first time and it felt great!!!


I just wanted to say thank you for all that you do. You have given me the courage to stand my ground and let people that don’t agree with breastfeeding or NIP that they have a problem not us… Thank you again for helping me to be a Badass Breastfeeder.


Just wanted to let you know that I LOVE your mission and it’s so awesome to have a resource like yours for support and great information.


I was terrified to breastfeed my daughter (now 12 months and still nursing). I found your page and took your e-course. It really empowered and motivated me. I decided that I was doing what was best for my baby no matter what. And b/c I was breastfeeding I got my job. I am now a Breastfeeding Peer Counselor!! And I love it so much. You played a huge part in my life and I want you to know I appreciate it so much. You are awesome!



For more information, please contact Abby Theuring at [email protected]. Our office hours are Monday-Friday, 9:00 AM – 5:00 PM CST. You can generally expect a response within 24 hours.